Growing your business all alone by yourself is not only going to make you worn out in short span but also bound to create a big mess up.
What if I tell you there are some secret hacks & how to pet them in best use to grow faster?
Would you implement them right away? Yes? Good for you. Keep reading..
1. Leverage Experience
Leverage the intelligence of other people.
Reach out to the mentors, masterminds & influencers in your industry. They have years of experience, and probably way more than you.
What’s stopping you from reaching out to them, seeking to gain some knowledge?
Here’s a simple breakdown of how this works.
You are Mr. X with ten years of experience in your field, say Healthcare products.
You meet Mr. Y who is a Fitness trainer for seven years & then you meet Mr. Z, a mentor for a Pharma company with 25 years of experience.
By reaching out to them and get them talking to you, you are gaining knowledge from their 32 years of combined experience. This is going to open up new horizons for you, help you fetch ideas on scaling up your business / implement new marketing strategies / growing faster than ever.
You don’t have all the time in the world to learn only from your mistakes & grow.
2. Leverage Focus
Give yourself a plenty of ‘me’ time. This will help you focus more on the things that require your attention.
Every Monday & Saturday I block out 4 hours in the afternoon to think. I work on most Saturdays
Mondays are mostly about planning:
- What are my top 3 priorities for the week?
- Revising my to do plan for the week
- Going through my “not to do” plan – Art of saying No helps you focus better
I spend Saturdays ‘me time’ on revising:
- What did I achieve this week?
- What are the distractions I faced & how to avoid them in the future?
- Goals (that are aligned with my long-term plans) for next week
How does it help me?
This is how I come up with strategies. Strategies to identify what should be my focus to reach my goals, to find out ways that stop / divert me away, to figure out what my next move should be to make that giant leap.
The Recent result after I started leveraging focus: I talk less, work more.
Writing this blog is a sample of my work.
3. Leverage People
You are awesome at what you do, no second thought. But admit it, you can’t do everything by yourself.
If you don’t agree with that, either you are a DemiGod or you are lying. I am pretty sure you are not a DemiGod ‘coz I don’t see one in my list of subscribers.
You wanna grow faster, don’t you? Work smarter then.
Working smarter means hiring talented people, and training them. Always hire people who are more talented than you, even if you are looking for only an assistant.
Worried about your new over-talented recruits jeopardizing you? Odds are 1 to 1 Bn. Not everyone is John Sculley to throw you out of your own company.
Training a talented guy for 1 hour could save you up to 5 hours a week. It means a week of training (40 hours) is going to save you a whole month, and training is just one time. Now, do the math yourself.
Always remember this: You are 80% talented, and you can improve the average only by hiring someone who is at least 82% talented & not 78%.
Leverage the experience of your new recruits to save your time, money. This will help you grow exponentially.
4. Leverage Website / Product
So you have built a great website or got a kick-ass product. Your business is doing well & you are relaxing on a beach. Good for you.
You are leaving plenty of room for that kid from the next block to beat you to the ground in the next 6 months. But how?
Growth is inevitable. Growth is mandatory & it doesn’t come easy. If you are not working for it, you are paving way for your competitors to grow over you. Would you like that? I bet not.
Your website / product needs to be tweaked, updated, added with new features as often as possible. But how do you know when to do it? Make use of the data you have in your hands.
How to leverage your website?
Remember, your website is a salesman that works for you without salary or any other perks. Make the best use of it by building it well equipped.
- Offer more free goodies in return for the email id
- Announce seasonal discounts – Publish it on your homepage
- Introduce live chat (if you haven’t already) & be the first to ping them. Most customers are shy to ask what they want
- Personalize your welcome message in the landing pages
When to leverage?
Today.. NOW. Here are a few things that work as indicators to identify the areas you should begin with:
- Heatmaps – Watch out where your customers are spending most of their time before closing the window
- Bounce rate – Look into your Analytics data & identify what makes them bounce away
- Sign up / Subscription – See gradual decrease or very slow increase in the sign-up rate? You are probably offering something they don’t want. Find out the value you are offering
5. Leverage Customers
Do you overlook customer support as a cost incurring team? Change that thought.
If a good customer is worth $1,000/mo business, then a happy customer is worth well over $10,000/mo business.
There is a reason why modern day startups call their support as “Customer success team”. If you are offering support only when they ask for, change it today, NOW.
Reach out to your customers, including those who are in your Free plans at least twice a month.
Here are a few ideas for you to reach out. This works best when you contact them by e-mail:
- Released a new feature or update? Tell them about it. Send another email a couple of weeks later, asking how they find it useful for their line of business
- Send a survey once in a quarter inquiring how happy are they with your service
- Ask if they would like any particular feature included / modified (once in a month
Got an idea? Show them you care for them, that you are there for your customers.
Be available everywhere: Email, Social Media, Phone.
That’s how you gain leverage on your customers and they will be more than happy to recommend your products over your competitors’.
What other practice do you follow for your business growth? Please drop it in the comments.
Would love to hear from you!